Villainous Visard Summer 2013 Capsule


Villainous Visard is a brand that’s been absent from our pages for some time, so it’s with great pleasure that I welcome their return with this excellent Summer capsule collection of T-shirts that really shows a new side to the brand.

VV keep things very direct with a focus on superb quality black and white tees. The monochromatic approach has been the brand’s go to since their debut, but it comes here from a more mature angle. The cartoon-styled graphics are gone and in their place sit more stripped back designs with repeat patterns and some varsity style symbology. Tees are finished with a branded woven tab at the front hem and are made from a good heavyweight cotton with a bit of ‘oh-so-important’ extra length too. What appears now is something more along the lines of WTAPS or Neighborhood (and with all the skulls and bones, maybe even a little too close for some?), but at a very reasonable price, and from a UK brand.

The allover-print Skulls Noir tee is great, as is the Throne Noir with shoulder-placed print, and I’m even really feeling the arrogance of the Mercy design above. This is a great move forward from the brand and I hope it’s a sign of regular releases from now on. VV is becoming a great brand and I am very keen to see what they do with other garments. The collection will be available from the Villainous Visard site soon, but for now you can pick it up at Urban Industry as well as via the Hypebeast Store for those shopping internationally – and sizes really are going fast.

Photography: Daniel Fraser
Model: Ross McLaughlan

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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