Video: Nike Sportswear tease new Tech Pack and the future of the brand

Nike have teased the future direction of their Nike Sportswear (NSW) brand with his teaser video featuring 17 of their top athletes including Theo Walcott, Jack Wilshere, Paul Rodriguez and Maria Sharapova.

Next to nothing has been said about the video and/or the new direction … all we now is that it is being “the future of Nike Sportswear” and that it is “engineered to the exact specifications of championship athletes”. These are both pretty broad statements, so take what you will from them. What is evident is that they’re aiming for a futuristic minimal look. It reminds me of what people were predicting the future to look like in the early ’00s.

More info to come …


Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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