Soulland AW13 ‘Home Vs. Away’ delivery One


Soulland’s AW13 collection takes inspiration from sports culture with this  ‘Home Vs. Away’ collection. Here, we take a look at the Away designs which demonstrate the considered and distinctive style Soulland has become associated with.

The designs draw upon the culture and importance of baseball in Japan where the game means as much to Japanese citizens as it does to the citizens of the game’s country of origin, USA. The collection displays a unique mix of classic garments which are subject to the subtle reworking of inspiration from team jerseys, Japanese mythology and imagery, distinctive typefaces and nordic syle and colouring. The mix works very well. The white/navy  ‘Away’ shirt is worth a special mention here with its outstanding embroidered chest and sleeve details.

The ‘Away’ part of this collection is available from Goodhood now.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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