To celebrate their British heritage, London’s jewellery masters The Great Frog have created this lookbook themed around the British seaside.

We love a bit of The Great Frog here at The Daily Street. In fact each of our founding members have at least one of their rings on a finger at any one time. Here we see The Great Frog do something they’re not really known for – a lookbook. And we like it a lot.

Doing what any good lookbook should do, the images portray a loose story that embodies the lifestyle of the folks behind The Great Frog while showcasing the product and how to wear it well. Plenty of tattoos, chunky silver and general not-giving-a-fuck is on show here, as it should be from this Rock jewellery legend.

Personally, we’re green with envy here at TDS. We’d quite happily drip ourselves in this silver goodness. Head over to The Great Frog or pop by their store off Carnaby Street to check out the jewellery for yourself.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.