Video: Threads TV Season 2: Episode 4

Threads TV deliver the fourth episode in their second series which includes a brand spotlight on the mighty New Era and some time with Made In Chelsea star Oliver Proudlock.

New Era is a brand with a rich and extensive history, and the latest episode provides a great insight into the label itself and the work of some of the people who head up the its operations in Europe – Product Manager Michael Dudley and Social Media Coordinator Jonny Erazo. Michael mentions that next year marks New Era’s 80th anniversary, a feat most brands can only dream of, so I’m sure we can expect a lot from their birthday celebrations in 2014.

The Street Style Live segment is I suppose where this episode stumbles – I know there’s common sense in offering ‘something for everyone’, but some of the choices jar a little with the rest of what is a ‘streetwear’ focused episode. Finally, the episode presents Threads’ My Style segment with the opinion-splitting Oliver Proudlock – Serge DeNimes founder and ‘style icon‘. His marmite nature perhaps makes this one a brave choice, but some of the pieces featured from Brooklyn We Go Hard, Our Legacy, Wood Wood and Saucony are great regardless.

Check out Episode 4 above and head to Threads TV to view some of the supporting content as well as previous episodes.


Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • Proudlock

    I look good here