Beginning in the early 1990s, FUCT became the innovator of West Coast street style and attitude. The brand’s influence over street style, graphic arts and referential approach to art and design still stays strong across the globe to this day.
To coincide with the brand’s 20th anniversary, Rizolli presents a definitive account of Erik Brunetti’s FUCT. The book is beautifully crafted with 240 full colour pages enclosed by a hardback cover and features sketches, artwork, photography and films that have inspired and informed the brand. An attention to detail is prominent throughout the book, with finer printing details such as the gold foil blocking on the wrap-around cover and embossed FUCT logo on the canvas underneath complimenting the disjointed layout on the inside pages. Essays from cultural commentators Aaron Rose and Gary Warnett are accompanied by an introduction by Brunetti, which provides an introduction that is memorable and allows for an insightful recollection of the brand that usually isn’t present in interviews.
FUCT’s provocative attitude and nature is thoroughly communicated in this book, which is a bible of sorts for those who share a passion for the independent nature and essence of what FUCT represents.
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