Brit brand Lazy Oaf have worked with Warner Bros’ Looney Tunes on a collection of men’s and women’s apparel featuring characters, type and graphics from the cartoon series.
Comparisons were quickly drawn to Iceberg History’s range dominated by Looney Tunes characters, but for me this is a perfect pairing. The graphic identity of the Looney Tunes cartoons suits Lazy Oaf’s fun and colourful sensibilities perfectly and the brand’s creative use of the characters has created a number of really unique pieces. The collection also showcases Lazy Oaf’s growth in terms of menswear, with the guys treated to some of the best pieces in the range. The above Looney Tunes branded longsleeve tee is one of my highlights – similar to the ‘Awesome’ longsleeve which is one of my favourite Lazy Oaf designs from seasons past, with a giant picture of Taz on the reverse. The grey allover printed Bugs Bunny shirt also looks great with the olive green chinos taking a more subtle approach, embroidered with the faces of several Looney Tunes characters.
The two-piece Bugs Bunny tracksuit is a definite standout. Featuring a heather grey pullover hood and sweatpants, both are printed allover with the classic image of Bugs appearing through the Looney Tunes abyss. The character Headshot varsity jacket is another of my firm favourites, along with the pinstripe baseball top, and there are several other pieces to choose from including tees, button-up shirts, caps and beanies and a full range of womenswear also.
The range releases online and in-store at Lazy Oaf today, check out a selection of the pieces in the lookbook below.