Converse Announce #GetWinterized


As we enter the penultimate month of 2013, Converse announce their #GetWinterized campaign in support of a new collection of winter ready Chuck Taylors.

The Chuck Taylor All Star Holiday collection includes a number of reworked chucks, prepared for the elements with durable materials and added details. Winterized features include all leather uppers, rope laces, toughened soles with new treads for added grip and linings of Thinsulate and Shearling fabrics for the ultimate warmth.

To accompany the new releases, Converse launch the #GetWinterized campaign comprising of four events which take place across London throughout November. The brand will transform desolate pub gardens in the four corners of the capital city into ‘winterized’ venues, upgrading the facilities for the remainder of the winter months.

Starting with an outdoor screening of cult classic Wayne’s World in Bethnal Green on the 9th and ending with lives performances from Lianne La Havas and Swim Deep  in New Cross on the 30th, the campaign takes in comedy, music and film creating four unique nights of entertainment. Head to the #GetWinterized site for your chance to win tickets to the event of your choice and browse the new Converse Winterized collection at Schuh.


Sat 9th November
Outdoor Screening of Wayne’s World
The Old George, 379 Bethnal Green Road, E2

Thur 14th November
Alternative Quiz Night with Huw Stephens
The Masons Arms, 665 Harrow Road, NW10

Fri 22nd November
A Night of Comedy with Adam Buxton and Guests
The Abbey Tavern, 124 Kentish Town Road, NW1

Sat 30th November
Music From Lianne La Havas & Special Guest Swim Deep
The New Cross House, 316 New Cross Road, SE14

Converse-Announce-GetWinterized-Holiday-Collection-3 Converse-Announce-GetWinterized-Holiday-Collection-4

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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