Nike Air Max – Celebrating A Sneaker Icon


Moving swiftly into it’s 26th year, the Nike Air Max dynasty has set the precedent for running footwear. Incorporating the innovations of modern footwear technologies, the OG models have continued to improve and stay relevant in the modern world. The five core designs, the Max 1, 90, 95, 97 and 180, have progressed with the times since their original releases. Technology moves on, but those five original silhouettes have remained as a symbol for the heart and soul of Nike and running.

Over at End they’re devotees of the Air max series, and the launch of an Nike Air Max section on their site shows just how much they’re into it all. To coincide with the new section, End have constructed a series of fact cards inspired by a certain school yard game, which are full of facts about the classic Air Max designs. Choosing a favourite Air Max is potentially a futile endeavour, but these trump style fact cards are a fun way to celebrate and compare those innovative designs.

Be sure to check out the new Air Max section over at End, which contains re-ups of some OG favourites.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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