Nike Introduces Nike+ FuelBand SE and App


Nike have introduced the next evolution of their staple FuelBand with the Nike+ FuelBand SE and new FuelBand App.

First launched in 2012, the FuelBand tracks your movement throughout the day and converts this activity into NikeFuel, a measure of your own performance. The latest version updates the technology within the FuelBand to provide greater information for the wearer and additional tools for motivation, whilst also tweaking the design for improved functionality.

As for the hardware itself, the FuelBand SE comes in classic black with new pop colour accents, improved water resistance and a redesigned circuit board for greater flexibility. On the inside, fine-tuning of the NikeFuel algorithm makes for a more accurate measurement of movement – an improvement that will be good news for regular FuelBand users – and a number of new settings allow you to track your performance by the hour or session, whilst seeing the rate at which Fuel is earned for extra motivation throughout the day.

Bluetooth 4.0 technology connects the Nike+ FuelBand SE with the FuelBand App, where users can track and share their journey with Fuel and each milestone along the way. The Nike+ FuelBand SE is available from today from Nike and the FuelBand App is available directly from the App Store.

Also, check out our recap from the UK media launch for the FuelBand SE.

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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