Keeping things super realistic the shoot is as far removed from the clean flawless studio shoots we regularly see showcasing garments. This time things are kept as down to earth and real as it can get whilst still showcasing the current season’s stock available at Donuts. To keep it plain and simple the shoot follows the Donuts guys and their social circle around on a night out that ends up leading to karaoke, we’ve all been there and we’re pretty sure this is where the name of the shoot comes from. Here we see plenty of new bits from the likes of Norse Projects, The Williams Sisters, Perks and Mini and Grind London.
It’s always refreshing to see a shoot like this come about because we don’t all prance about a studio wearing these clothes do we and it’s nice to see a bit of character and face coming out from a store. Head over to Donuts to shop the items featured.