North East retailers END. present a short piece of photographic editorial to showcase the new AW13 collection from scandinavian label Norse Projects.
Norse Projects are most likely one of the store’s staple brands and it only seems apt that this END. Showcase features some of the key pieces in this season’s collection. Here we see one of the usual choices of model from END., shot outdoors around what looks like an allotment park in a slick shoot with a fairly real and rough backdrop. Styling stays traditionally Norse Projects with the standout approach of relaxed menswear and technical sportswear with the likes of the Gustav crewneck sweaters and sweatpants with wool incorporated into the fabric to create extra warmth. Another key piece is the Patrik Reverse Fair Isle Sweat which flips the usual Norse Fair Isle design to display the intricacy in the construction.
Head over to End. to find the collection in-store.