With the new year in full swing we’re starting to see some SS14 collections become available at stores across the country. There’s some amazing SS14 collections to look forward to including a new addition to the END brand roster, AMI.

AMI is the creative vision of French designer Alexandre Mattiussi, an individual with his own unique take on the world of menswear fashion. Mattiussi has taken his experience working for Dior, Givenchy and Marc Jacobs, not to mention being a previous student of Dupperré Fashion Design School in Paris, and utilised that experience and understanding to create AMI.

Mattiussi’s approach to design focuses on ready to wear pieces with clean and simple design. Parisian sophistication, classic tailoring and modern design elements help create a SS14 collection that has a timeless look and feel. The collection utilises a strong tropical print throughout, with key pieces including sweatshirts, shirting and tees.

Available from END now.

AMI-SS14-02 AMI-SS14-03 AMI-SS14-04

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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    Hype Clothing Flex.

    What a bag shit.