Denim label EVISU choose a London barbershop as the setting for this short film to introduce their latest collection.

Imagined by Sam Carder and Matt Hollyoak, The Barber follows the man and his clients in a typical day at the shop, both him and his customers decked head to toe in the brand. The connection here is of the simple things done well – the classic nature of the gent’s barber and the refined styling of EVISU’s latest offering; a move away from the bolder, heavily-branded styles that the brand are often known for.

The collection is available now from EVISU and from their Newburgh Street store.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.