It’s crazy to think that New Era has been around for 93 years now. The brand’s heritage is rich and they’re still a global leader in headwear.
Collaborating with Harris Tweed, a brand that has the oldest trademark in the United Kingdom, seems like an endeavour that makes sense. It’s another brand that demonstrates authenticity and heritage, with a scrupulous production effort that requires a close eye from Harris Tweed Authority inspectors making sure that the cloth meets very high standards. The collection features the 59FIFTY, 19TWENTY Strapback and Camper silhouettes. The colour palette is strong and the two brands’ identities are distinguishable while staying coherent.
The collection drops at New Era from February.