The Mayor of London, Borris Johnson, and TfL have created this advertising campaign and competition to help support London Collections: Men and the £10 billion UK Menswear industry.
According to the Mayor of London’s office, the Menswear industry brings in over £10 billion a year to the UK’s economy and is predicted to overtake the Womenswear sales in 2016. These statistics are quite astounding when you think that the British Fashion Council has only really started properly acknowledging Menswear in the last few years, first with Menswear Day at London Fashion Week and then with the launch of London Collections: Men 3 seasons ago. For us and all the other men interested in fashion in the UK, it’s great news and a comfort to hear that the UK is returning to it’s former position as the Menswear capitol of the world (we invented the suit after all).
As LC:M kicked off last week, the Mayor of London launched this ‘London, Home of Menswear’ campaign (photographed by Jonathan Daniel Pryce aka Garçon Jon of 100 Beards fame), encouraging people to get involved and say why their postcode is the most stylish to be in for a chance of winning 1 of 3 prizes; a made-to-measure three-piece suit by E. Tautz, a pair of shoes by Mr Hare or a tartan dog designed by Christopher Raeburn. 5 runners up will also win a pair of tickets to the ‘Hello My Name is Paul Smith’ exhibition at the Design Museum.