Recap: adidas Originals Stan Smith Re-Launch London Party


It’s 2014 and to firmly start the year off with something big adidas Originals, as I’m sure you’re aware, decided to re-issue their ever classic silhouette; the Stan Smith. Last night we partied in style.

About a week ago now a cardboard box with a Stan Smith sticker was delivered to my door, too light to be shoes I couldn’t figure out what to expect. I opened the box and… well the image above speaks for itself. Events come and go, some are dry and some are brilliant. adidas never disappoint and I can honestly say for me that they’ve always managed to stay firmly in the latter category, so what better way to start off the year of events that lies ahead.

Held at the Truman Brewery, the night was a really easy going, smiles and laughter sort of event. Catching up with old faces, meeting new faces and generally having a good time. Parked outside was the unmissable Goliath sized Stan Smith shoe box (the largest in the World), which once you were invited into, you could find stations to well, Stan yourself. As interior decor goes, I’m sure many of you adidas connoisseurs out there wouldn’t mind the perspex box lined walls filled with the iconic shoe for yourself. The space is also home to a wall of 3D printers, each spitting out custom lace jewels. Not bad!

If you weren’t fortunate enough to attend the event last night, head down to the Truman Brewery between now and the 19th and check out the space for yourself.

A big thank you goes out to the adidas team for the night. Looking forward too seeing what else you’ve got up your sleeves this year!

For more info on the Stan Smith 2014 Reissue check out our review and be sure to read our interview with Stan Smith as well.

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James Clothier

James is a freelance photographer. As well as being a talent behind the lens, James also has a passion for Menswear.

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