The UK’s Jilted Royalty have been producing video content for a while, but the brand have gone all out for their Spring ’14 teaser with a cinematic short movie titled Import, Export.

The silent film follows brand leader Jay Read as he travels from London to Los Angeles to spread the Jilted word and his own special brand of ‘product’. The Scarface-style plot portrays a lifestyle filled with women, fast cars and exotic locations, while showing off a number of pieces from Jilted’s forthcoming Spring collection on the backs and heads of the film’s characters.

The whole thing looks like a huge project and I can only admire the work that has gone in to producing the film. I for one look forward to a closer look at the brand’s Spring 2014 collection in the coming weeks. Jilted’s custom design and level of detail in their cut and sew product has always been impressive and that looks only to continue with the new product.

Watch the film above and head to Jilted Royalty to browse the brand’s current Winter collection of tees, fleece, shirts and headwear.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.