A few days ago we spoke about the announcement of the Billionaire Boys Club and ICECREAM Satellite Store that was to open in an unknown location in London. Today the store opened in the site of the recently closed BAPE store and we got to take a look inside.
Though the overall style of the store hasn’t changed much from what was there previously, the Satellite store is divided into two contrasting halves, the left side housing ICECREAM product in a clean red, white and grey decor while the opposing side has an intergalactic-vibe going on with moon surface flooring surrounding the BBC items.
Inside you will find product from Billionaire Boys Club, ICECREAM, I AM OTHER, Billionaire Girls Club, BBC Vault and Billionaire Boys Club BLACK along with the London exclusive T-shirts you see below. A full range of product is also available from the BBC ICECREAM website.
Billionaire Boys Club & ICECREAM Satellite Store
4 Upper James Street