oki-ni STYLED ‘Some Simple Utility’

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oki-ni present their first STYLED feature of 2014, keeping it in-house and presenting a look at some of SS14’s key men’s pieces with a focus on product.

Set against a back drop of functionality, the shoot sees clothing from the likes of Christopher Raeburn, Raf Simons, Jil Sander and Maison Martin Margiela. The set has been built by Julia Dias and features very practical everyday items such as wooden ladders, cardboard boxes, heavy duty canvas, brown paper and white washed walls. It’s a simple and effective approach that adds a strong, clean masculinity to the shoot.

Head over to oki-ni to see the shoot in full and browse the product featured.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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