Yesterday saw Nike SB open the doors of their new solo retail space on the 1st floor of size? on Carnaby Street, London. We give you an exclusive look inside.
One thing is very clear on entering the store; the focus is on skate heritage, with the use of grind rails as hanging rails and concrete step inspired layouts. But as much as it’s a sleek, clean, professional looking store designed by the Nike team, it also holds true to that childlike fun that is the heart of skating, mainly thanks to the bespoke artwork by London artist Stevie Gee that decorates the stairwell as you walk up into the space to find a giant Wheel of Fortune (or misfortune, depending on what you land on). If you haven’t already, be sure to check our interview with Stevie Gee where we visited him during the creative process for this project. As well as the interview, you can watch a short video following Stevie Gee around London as he discusses the project and skateboarding as a whole below.
It’s great to see Nike SB opening a dedicated space outside of NikeTown and kitting it out to the max in their image. It’s a surefire sign of the impact that the Nike SB brand has had on lifestyle consumers in the last few years and especially at the moment, and how Nike value that.
The Nike SB space opened yesterday at size? so be sure to pop in and check out the Wheel of Fortune as well as all of the product on display when you’re next in town. For those seeking the extra knowledge, we’ve also included some of the original design sketches below.
Photography: Alex Synamatix / The Daily Street