TOOMUCH x The Decades Hat Co.


A few weeks ago we previewed the collaboration between London’s TOOMUCH and American brand The Decades Hat Co. which is now available through the brand’s online store.

Incorporating two pieces of headwear and one of TOOMUCH’s signature Shooter Jackets, the range combines both brands’ heritage with a combination of British and American Flags. The products themselves continue the theme with the hats made in the USA and the Shooter Jacket made in the UK.

The 5 panel cap comes in dark navy blue and features contrasting flags on either side with the year 1776 across the front, marking the American war of independence against the British. The second piece of headwear is a red, white and blue bobble beanie with a co-branded patch on the front and both country’s flags running around the fold.

The same co-branded patch appears on the chest of the Shooter Jacket, which is made from navy British Millerain waxed cotton with a corduroy collar and cotton plaid lining. It features two removable hoods, one red, one navy blue and a gold logo pin badge. TOOMUCH have produced a few of these jackets now and they look great – it’s a classic British piece made with the best of materials.

As with their recent lookbook, TOOMUCH again worked with Marcus Jefferson to shoot the collection, this time with the traditional British settings of pubs and pie & mash shops as the backdrop.

The collection is available online now from TOOMUCH and from The Decades Hat Co. website for those in the US.

TOOMUCH-x-The-Decades-Hat-Co-2 TOOMUCH-x-The-Decades-Hat-Co-3 TOOMUCH-x-The-Decades-Hat-Co-4 TOOMUCH-x-The-Decades-Hat-Co-5 TOOMUCH-x-The-Decades-Hat-Co-6 TOOMUCH-x-The-Decades-Hat-Co-7 TOOMUCH-x-The-Decades-Hat-Co-8 TOOMUCH-x-The-Decades-Hat-Co-9 TOOMUCH-x-The-Decades-Hat-Co-10

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

Previous PostNext Post