Video: Converse announces SNEAKERS CLASH campaign

Having taken a look at the Converse All Star Chuck ’70 collection already, we now take a look at the campaign inspired by it; SNEAKERS CLASH.

Taking inspiration from the bold colours of the All Star Chuck ’70 collection, the campaign is about using colour to disrupt and clash against grey world. Taking over The Old Vinyl Factory, former home of EMI in Hayes, Converse have invited local street artists Remi Rough and System (Agents of Change) to take over a huge wall to create the Wall of Clash. It’s London’s biggest mural and will without a doubt be awe inspiring in person. The photos alone make it look incredible!

As well as the Wall of Clash, Converse will be looking for 6 art collectives to battle it out in 3 clashes, creating mini Walls of Clash around London as part of the evolution of the SNEAKERS CLASH project, taking it beyond The Old Vinyl Factory. Check out the video above for a better idea of the project as a whole and how the mural was created.

The Wall of Clash will be revealed tonight at the launch event and we’ll be there with camera in hand, so expect to see that on the site soon, as well as on our Instagram where we’ll be live blogging from the event.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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