GANT Rugger present their Pre-Fall 2014 collection in this super clean and slightly surreal lookbook.

The Pre-Fall 2014 collection from GANT Rugger brings together the brands American sporting heritage with the influence of the ocean and waves to create a somewhat surf inspired collection that sees bleached out block colour items working alongside striking, intricate patterns. The well known Japanese Seigaiha wave illustration finds it’s way into the collection on the prints, working nicely with the Japanese material used on the the Sakiori 3/2 Roll that the designers found being used in a rug.

It’s a collection that seems to take inspiration from a diverse range of cultures, all known for their affiliations with the ocean and more specifically waves, a diversity that is reflected in the cross from formal to casual throughout the collection.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.