Last night we had the chance to check out the new HTC One Skatepark that takes up residency in the Old Selfridges Hotel until April 19th as part of the store’s Board Games campaign.

After the two teaser videos earlier this week we can now give you a look inside at the park itself. The space is pretty huge, with a number of banks, ramps, boxes, stair sets placed throughout the park. Street elements are modeled on real London street spots, designed to look as so with yellow road markings, while other pieces take the form of items from the store itself like a Vans shoe box and Selfridges’ iconic yellow shopping bag. The skatepark is a joint venture between Prime and Fire (who created and built the park), Selfridges and HTC, and the reception last night seemed to indicate that they’ve done a great job.

Entry to the park is FREE and it is open to the public every day until April 19th. Find out more about the Board Games campaign at Selfridges.

The Old Selfridges Hotel (Adjacent to the Oxford Street store)
Orchard Street

Monday – Friday 12pm – 9pm
Saturday 10am – 9pm
Sunday 12pm – 6pm

Photography: Sam Ashley

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.