Recap: Converse #SNEAKERSCLASH at The Old Vinyl Factory

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Last Thursday saw Converse announce their SNEAKERS CLASH campaign, inspired by the All Star Chuck ’70 collection released on the same day. We headed down to the launch event at The Old Vinyl Factory.

Taking over an awe inspiring building, The Old Vinyl Factory, former home of EMI in Hayes, Converse commissioned street artists Remi Rough and System (Agents of Change) to paint 2 walls of the building and turn it into what is set to be London’s biggest mural. It was quite a sight to be welcomed by. Inside was where the action was happening though, with food and drinks flowing freely to a huge crowd of people while DFA Records provided the soundtrack with Shit Robot, Holy Ghost! and Factory all gracing the decks. There was a heavy theme of street art and graffiti throughout the evening, harking back to the idea of using colour to disrupt and clash against a grey world, the idea that the whole campaign is based on.

The party continued with plenty of booze fuelled fun and laughter before we had to jump back on a coach and head back into town. A night to remember for sure!

Photography: James Clothier for The Daily Street

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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