Taking over an awe inspiring building, The Old Vinyl Factory, former home of EMI in Hayes, Converse commissioned street artists Remi Rough and System (Agents of Change) to paint 2 walls of the building and turn it into what is set to be London’s biggest mural. It was quite a sight to be welcomed by. Inside was where the action was happening though, with food and drinks flowing freely to a huge crowd of people while DFA Records provided the soundtrack with Shit Robot, Holy Ghost! and Factory all gracing the decks. There was a heavy theme of street art and graffiti throughout the evening, harking back to the idea of using colour to disrupt and clash against a grey world, the idea that the whole campaign is based on.
The party continued with plenty of booze fuelled fun and laughter before we had to jump back on a coach and head back into town. A night to remember for sure!
Photography: James Clothier for The Daily Street