Saturdays Surf NYC SS14

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Surfing and New York wouldn’t usually be a pairing that the average joe would associate with each other, but Saturdays Surf NYC would beg to differ. The brand’s laid back apparel is a simplistic take on wardrobe staples and surf wear and is apparent in this collection for SS14.

Here we have a look at some of the brand’s SS14 collection, which does actually extend beyond the products found in this post. The approach to casual staples such as the hoody, white tee and chore jacket is pretty reserved and laid back. The minimal graphics and a stripped back colour palette here are combined with quality materials, which is a solid approach to wardrobe staples that’s always appreciated. Saturdays Surf NYC is a brand that has its finger on the pulse of the culture that surrounds surfing and it’s going to be interesting to see if more of their output reaches these shores soon.

For now you can pick up these select pieces, which are available from Peggs & son now.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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Comments

  • http://www.hartsandgarments.co.uk/ Christopher David Adams Jr

    I don’t get it. Surf brand, not from surf city, the most boring lookbook ever and the product.