size? to open Harrods store


size? have announced the opening of a new store inside the walls of historic retailer Harrods. The store will open to the public for the first time tomorrow with the release of New Balance US574 collaboration created to mark the occasion on Saturday

The news comes just a short while after the opening of the dedicated Nike SB store atop the Carnaby Street location and the announcement of a new size? store in the Meadowhall Centre in Sheffield. Each of the three represents a very different audience for the retailer, with the move into Harrods a very interesting development for sneaker culture in the UK as a whole.

The store has been designed to have a natural flow and fit within the luxury surroundings of one of the world’s most highly regarded retail destinations. Product has been carefully selected to reflect the premium nature of the store with hints that this location will also include a limited selection of deadstock lines. The store will stock product from Nike, adidas Originals, New Balance, Converse, Puma and ASICS including size? exclusive releases like the very limited US574.

Seeing a store like size? inside of Harrods shows the importance of sneakers in 2014. What we once thought of as a niche mindset has become a huge and commercially dominant area, large enough to be recognised by the likes of Harrods. size? are definitely doing things the right way though, and to be invited in by Harrods is an extremely big look. I can’t wait to see what they do with the new store.

size? Harrods opens tomorrow, March 14th. Check out a few preview sketches above and below.


Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • PriamofWilusa

    First there is a so called skate shop is Selfridges and now a sneaker boutique in Harrods… is nothing sacred anymore?

  • blcklistd

    looks like size are making big moves

  • Adam Scotland

    Visited this on Friday, had some interesting Deadstock – hopefully a few more gems will end up there in the near future.

  • Alex C

    I wonder how long it will remain after this sneaker boom fades.

  • Alex Synamatix

    I guess the question now is will this sneaker boom fade and by how much? Or is it the new denim?

  • Alex C

    Fashion by it’s nature is very cyclic. Can we assume that the wider market’s renewed interest in sneaker culture is due to the current cultural trend embracing all things 90s or a beast of it’s own creation? The latter I hope, time will tell.

  • Jordan Tunnicliff

    I think like denim sneaker culture – as it is now – is here to stay. Look at the early 00’s, dunks were the uniform of choice. Just like baggy jeans went out of fashion, so do styles of kicks. As Alex said fashion is cyclic, so the style of kicks people purchace will evolve and change just like everyone’s penchant for selvedge denim.