size? have announced the opening of a new store inside the walls of historic retailer Harrods. The store will open to the public for the first time tomorrow with the release of New Balance US574 collaboration created to mark the occasion on Saturday
The news comes just a short while after the opening of the dedicated Nike SB store atop the Carnaby Street location and the announcement of a new size? store in the Meadowhall Centre in Sheffield. Each of the three represents a very different audience for the retailer, with the move into Harrods a very interesting development for sneaker culture in the UK as a whole.
The store has been designed to have a natural flow and fit within the luxury surroundings of one of the world’s most highly regarded retail destinations. Product has been carefully selected to reflect the premium nature of the store with hints that this location will also include a limited selection of deadstock lines. The store will stock product from Nike, adidas Originals, New Balance, Converse, Puma and ASICS including size? exclusive releases like the very limited US574.
Seeing a store like size? inside of Harrods shows the importance of sneakers in 2014. What we once thought of as a niche mindset has become a huge and commercially dominant area, large enough to be recognised by the likes of Harrods. size? are definitely doing things the right way though, and to be invited in by Harrods is an extremely big look. I can’t wait to see what they do with the new store.
size? Harrods opens tomorrow, March 14th. Check out a few preview sketches above and below.