TSOVET – precision Californian craftsmanship


California based watch makers TSOVET look to the rich history of engineering to create durable and practical timepieces that fit right in with an active lifestyle.

The brand’s surroundings have a big impact on their approach to creating their unique watch designs. California’s unique mix of engineering innovation and deeply embedded surf culture have both been major inspirational points for TSOVET. A fascinating aspect of the brand is their interest in archive avionic instruments, which are precision designed pieces of equipment for synchronising second hands with radio time signals and coordinating these readings with compasses and flight charts.

All of these seemingly unlinked inspirations are brought together in harmony to create a relationship which is established through the watch designs. The engineering side is combined with the tools of early boarding enthusiasts, taking on a timeless aesthetic with a focus on ensuring high quality output.

Available from END now.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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