The Great Divide SS14 ‘She Wears It Well’ lookbook

The Great Divide SS14 She Wears It Well lookbook 06

UK store The Great Divide present their Spring/Summer 2014 lookbook titled ‘She Wears It Well’ and featuring an attractive model in men’s clothing.

The concept behind this lookbook is pretty simple; get an beautiful female model and put her in some loosely fitting men’s clothing. It’s a tried and tested formula and The Great Divide have got involved this season. Not only is it appealing to the male consumer, giving them something nicer to look at than a rustic tattooed man with a large beard, but it also hints to the equally long-standing tradition of women buying men’s streetwear and interpreting it. Here’s what The Great Divide had to say about the inspirations behind the styling:

“The idea was to focus on a more eclectic athletic aesthetic and combine an array of top tier brands in such a way that sportswear was always the guiding premise when purveying the look and feel.”

The lookbook features some of our favourite brands including Soulland, Elka, Armor-Lux, BWGH, YMC and Asics. Head over to The Great Divide to shop the featured product.

Photography: Lee Goldup
Styling: Steve Monaghan
MUA: Charlotte Moran
Model: Charlotte Geraghty @ First Model Management

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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