UK store The Great Divide present their Spring/Summer 2014 lookbook titled ‘She Wears It Well’ and featuring an attractive model in men’s clothing.
The concept behind this lookbook is pretty simple; get an beautiful female model and put her in some loosely fitting men’s clothing. It’s a tried and tested formula and The Great Divide have got involved this season. Not only is it appealing to the male consumer, giving them something nicer to look at than a rustic tattooed man with a large beard, but it also hints to the equally long-standing tradition of women buying men’s streetwear and interpreting it. Here’s what The Great Divide had to say about the inspirations behind the styling:
“The idea was to focus on a more eclectic athletic aesthetic and combine an array of top tier brands in such a way that sportswear was always the guiding premise when purveying the look and feel.”
The lookbook features some of our favourite brands including Soulland, Elka, Armor-Lux, BWGH, YMC and Asics. Head over to The Great Divide to shop the featured product.
Photography: Lee Goldup
Styling: Steve Monaghan
MUA: Charlotte Moran
Model: Charlotte Geraghty @ First Model Management