British brand Lazy Oaf let their colours fly with a bold new Summer collection, shot on the streets of Harajuku, Tokyo once again by photographer Gavriel Maynard.
Allover prints and repeating patterns are central to the new collection with designs including fruit, cacti and cigarettes used across T-shirts and button-up shirts. The ‘Everything Butt’ design looks great on white tees and a complimentary cap and backpack in navy, and the Kiwi shirt offers something for the more adventurous, carrying on the fruit-theme from previous LO designs. The range also includes a two piece short tracksuit with the multicolour ‘Blob’ print which I see being an essential summer outfit and the peach hued ‘Done Deal’ T-shirt which I love.
The Summer lookbook features model Dave Ross in each of the season’s key pieces, with the clean lines of Harajuku providing the ideal backdrop.
The collection is available online now at Lazy Oaf and at the brand’s Ganton Street store, where Lazy Oaf will also launch their SS14 Magazine this Thursday – more details on facebook. Check out the rest of the lookbook and ‘Soft Drank’ film by James Rees below.