New designer opticians KITE opens in Westfield Stratford


New British designer opticians brand KITE has opened it’s flagship store in Westfield Stratford, aimed at bringing a fashion-forward approach to every element of the opticians experience and industry.

Ask anyone who wears glasses and they will agree that most opticians are dull, lifeless and clinically boring. With this in mind, Asad Hamir set out to create an opticians that was in keeping with the modern approach to shopping and customer service. KITE brings a well designed visual aesthetic and ethos to every step of the opticians experience, wether it’s their affordable designer frames, modern store layout or their up-to-date friendly service.

Expect to hear more about this British brand and their frames soon. In the mean time, be sure to check out the KITE flagship when you’re next in Westfield Stratford.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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