Video: Atmosphere – Kanye West

Independent hip-hop legends Atmosphere present the official music video for their latest single titled ‘Kanye West’.

When I first saw the title for this single I probably thought the same thing you did – “What has Slug got to say about Yeezy?”. Unfortunately (and fortunately) this track isn’t really about Kanye West, it’s references one of his classic lyrics in the chorus. The video is great, depicting a peculiarly matched couple as they procede to rob stores to fund their cliché Hip-Hop lifestyle. Perhaps this is the dig? Or maybe there simply isn’t one to find.

The single ‘Kanye West’ is available to pre-order along with the rest of the upcoming Southsiders album from iTunes.

video-atmosphere-kanye-west

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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