Rapper, comedian, actor and writer Childish Gambino offers up his latest music video for his track ‘Sweatpants’ featuring Problem.

Depicting Childish Gambino in a recurring loop, the video is shot in one smooth sequence before the loop is re-triggered. Each time the loop plays out, something changes in the video. I won’t tell you what, as it will spoil it, but you’ll notice pretty much straight away. It has a similar appeal to it as legendary Bill Murray film Groundhog Day as well as his section in Coffee and Cigarettes. Was it a homage? Who knows.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.