adidas Y-3 World Cup collection 2014

adidas Y-3 World Cup Collection 2014 001

adidas Y-3 present their World Cup inspired capsule collection, themed around the slogan “In Football We Trust”.

Created in homage to the 2014 FIFA World Cup and as part of the Spring/Summer 2014 collection from Y-3, this concise capsule keeps it strictly black and white to create a striking collection of football inspired fashion. The capsule features an image of shaking hands, a simple but symbolic reminder of the importance of fairness both on and off the pitch. As for the products within the collection, it’s an update on some sporting classics including track tops, football shirts and footwear. The accessories hold an even more obvious connection to the sport with the offering of a supporters scarf and an all-black football.

The capsule collection is clean and deeply rooted in the traditional aesthetics of football, but with a very Y-3 modern twist. The collection landed at Y-3 stores and online yesterday.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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