END. come together with Japanese brand Journal Standard to create this floral pattern themed capsule collection.
Featuring a tight selection of wardrobe essentials such as a blazer, shirting, t-shirts, shorts etc., the capsule features 2 very different floral patterns that are equally as bold as each other. The quality of manufacturing is top notch, as expected from Journal Standards and the execution is quite typically END. Lightweight linen is used to ensure practicality for the Summer (when it finally arrives) and cuts have been kept relaxed for comfort while maintaing a smart aesthetic.
Shot amongst a forrest of foliage, the collection pops in its natural/unnatural environment. It’s always nice to see a tightly themed capsule like this presented so strongly. The END. x Journal Standard Summer 2014 capsule collection is available now from END.