We’ve already seen some great activity from Nike’s Risk Everything campaign in the run up to this summer’s FIFA World Cup, but the action will soon be locked on London with the Risk Your Sole event.
The event will see sneaker retailers from across London, together with industry legends, go head-to-head in a battle of both footwear and football. To kick things off, 8 competing teams will each submit their best sneaker line ups online, with the public voting for the best selection. The event will then come to a conclusion with a 5-a-side tournament to be held at the Phenomenal House on May 28th.
In the same week, there will be plenty of activities to get involved in at Phenomenal House, including the chance to test the new Magista and Mercurial boots and show off your skills on the best small-sided pitch in London as well as hang out in the 1994 clubhouse football lounge and experience the ‘Genealogy of Innovation’ exhibition which takes a tour of Nike’s history of footwear innovation.
Head to Nike to reserve your spot now.