Phil Knight confirms how Nike is pronounced


Nike co-founder and CEO Phil Knight has confirmed how Nike should correctly be pronounced.

It’s something that most of us Nike fans have debated at some point and have undoubtedly been incorrect on at some point, but we can finally confirm that it is 100% pronounced ni-key. In the UK, the majority of people pronounce the brand name as ni-ke. I too used this pronunciation my entire life until I started working with the brand and found myself corrected (it was naturally one of the first questions I asked). Well, curious about exactly how they should be referring to the global sportswear giant, two creatives called Ben and Ken wrote to Phil Knight asking him to clear it up. You can see the original letter below and the response also. Wether or not Phil himself actually circled the answer will remain a mystery (if the letter was even posted in the first place), but the point still stands, it’s pronounced ni-key. It’s also a great way to grab the brands attention as a pair of creatives, wether it’s legitimate or a hoax.

With this in mind, the duo decided they should help spread the message and have created some great tongue-in-cheek advertising materials to correct the world / act as a creative CV. Find out the full story and make your own mind up on the Ben and Ken website.

NIKEYLETTER Nike-letter DAD WAS nike-y lake-y

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • PriamofWilusa

    So glad he could clear that up for us all…. now if only Adolf Dassler could put to bed how to correctly pronounce Adidas we could all sleep at night! lol

  • dgdfgdfgdf

    April 32nd? is this actually confirmed?

  • Joey-o

    it’ll have been that someone forgot to roll the dials on the stamp around to 1st of may and instead rolled the 1 around to a 2 making it the 32nd of april. Do some thinking kid.

  • Mark

    It’s obviously a-di-das.

    This adi-das nonsense is rubbish

  • PriamofWilusa

    I was being facetious….

  • Tobi Wan Kenobi

    Nike is actually the Greek goddess of victory so it’s the same as Aphrodite, Hermes, Ares, etc.

  • PriamofWilusa

    Her full name was Athena Nike goddess of victory!