Last week I headed over to New York to attend the launch party of the Nike SB P-ROD 8, amongst other things.
For some reason, a part of me expected this event to be really different from the sorts of product launches you get in London, but it was surprisingly familiar while being completely alien. I felt at home; the usual set up of a makeshift bar at the back of a cool store, full of cool people, except this time everyone knew each other and I wasn’t included in that “everyone” category. It was nice to see Nike doing an event a little lo-fi, even if they had gone all out on the decor. It was really nice to see an array of classic P Rod shoes on display as well. One major difference when attending an event like this is New York is the talent. Don’t get me wrong, we’ve got some serious skate talent in the UK and more specifically London, but it’s not quite the same as spotting Eric Koston stood next to you half way through the night.
I’m very interested to see how this shoe goes down in both the skate and sneaker communities as I’m convinced it will be looked back on as a landmark for Nike in skateboarding. Hold tight for an interview with the man himself, Paul Rodriguez, coming to the site soon.
Photography: Alex Synamatix for The Daily Street