adidas Originals #socksnslides 2.0 campaign

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adidas Originals present their second campaign focusing on the trend of socks and slides titled #socksnslides 2.0: We know what you did last Summer.

Harking back to last Summer that saw a resurgence in the popularity of socks and slides, especially adidas Adilette pool slides, this campaign once again draws attention to a ’90s Summer classic look for this Summer. Partnering with emerging fashion photographer Michael Mayren, adidas Originals have selected 4 London creatives to showcase the trend in their own style and own environment. First up is female style blogger India Rose, followed by Maria Falbo of COPSON, Ollie Danger of BNTL and Jonathan Daniel Pryce of Garçon Jon.

It’s interesting to see all 4 style the same detail in different ways and the photography is top notch. Hats off to Michael Mayren for the good work.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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