Behind the scenes at the Nike SB ‘Fit To Move’ lookbook shoot in New York

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We headed over to New York a few weeks back to go behind the scenes on the shoot for the new Nike SB ‘Fir To Move’ A/W ’14 lookbook.

Firstly, I should mention that I’ve been in several photography and television studios over the years, but nothing on the scale of this one. Positioned right on the East River in Brooklyn, the studio was vast, but a lot of it wasn’t in use, making for a spacious and relaxed environment. It was mildly surreal to walk in and see Paul Rodriguez casually popping tre flips to pass the time while he waited for his shot to be set up. The afternoon consisted mainly of floating around and in between the various crew members and pro skaters while the shoot took place, broken up only by our interview with Paul Rodriguez and another with Alex Olson (coming soon), and of course lunch. This is probably the closest to work that some of these skaters get, and it was still a very chilled day.

I won’t ramble on about the lookbook itself and the complex rig of cameras being used to accomplish it, partly because you can see it for yourself in the images and partly because I’ve already done that in the post with the lookbook and video. I hope the photos below give you an insight into the scale of a project like this, and just how many people, cameras and space goes into making a video lookbook.

Photography: Alex Synamatix for The Daily Street

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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