Recap: adidas Originals mi ZX Flux Photo Print app preview (Berlin)

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Last week we hopped over to Berlin to preview the forthcoming adidas Originals mi ZX Flux Photo Print app.

Having heard a lot about the app in advance, we were an excited bunch of children when it came to trying it out for ourselves and just generally being able to play with it. I was privy to a few bits of information about the app and the event, for example I had been told a while back that there would be a blank ZX Flux on display with images being projected onto it from Twitter. Personally, I simply couldn’t picture how this would work or how it would look good, but on entering the event it all became very clear and I was more than pleasantly surprised by the result. Each image tagged #mizxflux on twitter would sweep its way across a small digital mountain range before reaching and covering the show in the middle. It was a flawless example of 3D mapping.

As well as the 3D mapped shoe display, adidas had commissioned a wealth of talent to do their own shoe in advance using the technology. Below is a few of our favourites, including SneakerFreaker and Highsnobiety’s offerings. Towards the back of the room was an array of upcoming models of ZX Flux that have been designed in-house, and some of them see the shoe moving in huge strides forward as the design team at adi start to experiment.

Lastly, the back of the room played host to 3 different displays of mi adidas – Stan Smith, ZX Flux, and Superstar. All the materials and possible options were on display for people to interact with, as well as some pre-made colourways to help with inspiration, all focusing around a wall mounted screen to design your own pairs on. Trust me when I say it’s hard to stop yourself once you get going on these things.

We’ll be bringing you more info about the app’s launch in London, as well as an interview with the designers behind the ZX Flux, as we get nearer to the app launch in August.

Photography: Alex Synamatix for The Daily Street.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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