FUCT SS14 “Soho” editorial by Peach Fuzz

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Our friends over at Peach Fuzz have created this moody SS14 FUCT editorial focusing on the sultry side of London’s Soho region.

Taking in all that is Soho and representing it throughout this editorial, the guys at Peach Fuzz manage to embody that seedy atmosphere that is Soho at night. Wether it’s the cut & past nature of some of the layout with the overlaying sex-line advertising or the high contrast black & white photography, there’s something very “Soho” about this. In their own words…

Booze. Fags. Glitz. Scum. Jazz. Books. Erotica.”

It’s worth noting the Chinatown tie in to the collection, thanks to the inspirations behind certain graphics and the lookbook venturing that way in location at points. Also, it’s worth noting that the art direction came from the traditional DIY nature of propaganda zines. It’s a strong theme and it works well. A particular favourite of ours is the 2 old ladies with FUCT placed across their eyes. That image is a winner.

Be sure to keep an eye on the recently launched Peach Fuzz.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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