Introducing: DEATHTRAP

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DEATHTRAP is a new brand from the fingers of Prevalence Creative Co designer Tom Winslade, who’s work you may recognise from brands like indcsn and Abandon Ship amongst others.

If you follow Tom on Instagram you’ll know he’s never-not-drawing so, away from his work for other brands, DEATHTRAP is the outlet where he can have free reign to throw some of his other many ideas out there. The DEATHTRAP launch capsule collection is made up of three apparel pieces and two additional collectors items in the form of the Sucka Free pin badge and OG Sticker Pack.

The clothing designs are a power combo of minimal colourways and bold graphics with creative expression at their core, mixing hand-drawn type and illustration with great results. Both the Sucka and Mayfair T-shirts combine text with Tom’s signature cartoon illustrations while the Trust longsleeve is made up of an uncomplicated combination of text placements across the chest and sleeves – all printed in the UK and available for a very reasonable £25-£30.

Deathtrap commissioned NY photographer Tyler Watamanuk to shoot a small lookbook on 35mm in Manhattan’s Lower East Side to introduce the range, which you can check out in full below. All five pieces are available online from DEATHTRAP now.

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • Jordan Tunnicliff

    Any reason you guys never post anything about Dark Circle from Birmingham? They seem to be one of the only brands constantly releasing new material and new collaborations. They even have clothes on Kendrick Lamar and all the TDE people, but don’t really see so much as a ripple of interest on them from the uk blog scene?

  • guest

    Its a shame, a lot of your introductions to brands are a waste of time, I would love to accrue all the posts you have done with brands to see how many are actually doing anything different other than boring printed tee’s that are essentially all the same just with someone different behind the brand with different logo’s / expressions, its all the same. There are few that start strong with a bit of cut and sew, any one can buy £1-£4 tee’s, Photoshop some graphics and get it printed. All of these are fads that will dye quick, no longevity behind 99%.

  • http://www.prevalence.co/ Tom Winslade

    Appreciate the feature, Adam. Thank you. For those with negative opinions on the project, it’s important to note that I’m very aware of DEATHTRAP’s place in the market and it certainly isn’t ground-breaking, nor trying to be. It’s simple graphic T-shirts, and it’s nothing more than a fun side-project catering to a legitimate demand. It might not be for you, which is fine, but there’s a very real demographic of people who dig this sort of thing and I’m doing it for them. Sorry, I’m not sorry.

    If you’re looking for something a little more cutting-edge from some legitimate brands, get your wallet out and check out the FW14 collections from Midnight, Cav Empt & Soulland. Within the UK, keep an eye on London’s FELDT and their debut SS15 cut & sew collection, the latest indcsn release for the streetwear heads or Grind London’s ‘Not For You’ collection for some tastefully executed menswear. There’s plenty out there to keep everyone happy.

    Also, if you’re not satisfied with what The Daily Street covers, start your own online publication. No one owes you anything and if you think you can do a better job, go for it.

  • http://www.thedailystreet.co.uk Alex Synamatix

    We have done in the past, but we’ve definitely slipped in recent years. No real reason, but we’ll make sure we get back on top of that as they’re definitely doing good things! Nice one for the reminder / tip-off. Always appreciate nudges in the right directions.

  • Jordan Tunnicliff

    A pleasure Alex. Good to see you guys giving the American blogs a run for their money!

  • james_JR

    Tacky shit. Honor over glory steezz!!