Nike KD7 “Easy Money”

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Nike take inspiration from Kevin Durant’s nickname “Easy Money” for this new colourway of his signature KD7 sneaker.

Taking direct inspiration from his nickname, the “Easy Money” KD7 designer Leo Chang looked to the $100 bill and the man pictured on it, Benjamin Franklin for colourway inspirations. The shoe features green hues and graphics prints inspired by the $100 bill, but although this is a direct money reference, Benjamin Franklin was actually selected due to his fascination with weather, a main inspiration behind the design of the KD7 and the 5 colourways it’s to be presented in, a reference to Durant’s childhood hopes of becoming a weatherman. In fact, the KD7 is dripped in personal stories well beyond the colourways and materials, much like previous KD models. It’s clearly something that’s important to Durant, as you can tell by the below statement …

“With the KD7 we want to build strong storytelling. Leo Chang and the team are always technically focused, but we also wanted to have some fun with the hidden stories that make me who I am.”

The KD7 “Easy Money” drops on 10th September at Nike.com in limited numbers with a price tag of £110.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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