Norse Projects and Goodhood come together once again to celebrate the launch of the new Goodhood store with this collaborative collection.
It’s hard to believe that the last time these 2 came together was 2012 (time flies), but they’re back at it again and we’re very happy to hear it. Once again they focus on minimal designs with strong slogans and a love of polkadots. This time the collection features an awesome “Travellers Hat” with a polkadot trim, the wonderfully sarcastic NOGOOD sweater in true Goodhood style as well as a matching tee, an adventurous greyscale patchwork shirt and some polkadot trousers. Speaking on the collection, the guys at Goodhood said the below:
“We like to work with our friends at Goodhood, and they don’t come friendlier than Norse Projects. Since the brand launched and we were their first account in the UK, perhaps even Europe, we have formed a formidable partnership and friendship. We wanted to offer our customers the high quality essential style of Norse Projects that you know and love and give it a little twist of our London home. It’s Norse Projects, It’s Goodhood, It’s No Good.”
It’s always nice to see something physical coming out of longstanding working relationships like this and this collection doesn’t disappoint. Goodhood seem to have all guns firing at the moment!
The collection drops in-store and online at Gooodhood tomorrow at 10am.