Reebok & The Rig Out present ‘Give me your Classics and I’ll show you the future’ (Preview)


The good people at The Rig Out have worked with Reebok to produce a retrospective on the Reebok Classics brand together with a beautiful editorial titled ‘Give me your classics and I’ll show you the future’.

The project takes a look back at the history of Reebok Classics in the UK from its initial origins in 1958 and its undisputed importance to British youth culture in the years since. Set around Bolton and Manchester, it features cinematography from Lol Crawley and the direction of Anthony Cook. You can check out a 15 second teaser of the film which will debut on September 4th below.

The film will be accompanied by a brand-retrospective  book featuring the photography of Joshua Gordon looking back at over 50 years of Reebok history. Stay locked for more info on both to follow shortly.

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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