5BORONYC Holiday Lookbook

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The last time that 5BORO were on my radar was when I picked up their film ‘Join, or Die’ from my local skate spot SS20. The brand seems to have progressed and carved out their own identity even more since then, with this Holiday ’14 lookbook displaying a continued exploration into clothing.

The collection is a representation of the attitude and spirit found in 5BORO’s excellent edits on YouTube, with playful twists on familiar graphics from the ’90s and iconic designs such as the grim reaper. The Scotch blank video tape parody graphic is cleverly appropriated with the brand’s own vision and details, riffing on their approach to filming the edits with VHS equipment in the past. As you’d expect from any skateboarding brand, there are decks in this collection which continue the ’90s inspired imagery.

Available from Route One and FiftyFifty now.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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