Introducing: Roux

Roux Scuro lookbook 01

Introducing a new contemporary mens streetwear brand to come from London; Roux.

Although this is technically the second drop from the brand (we slipped on the first one – can’t be perfect), this brand is still very much in it’s birth stage. This lookbook, titled ‘Scuro’, shows the brand develop its offering into shirting, crews and jackets, firmly establishing themselves and their aesthetic. Shot by Mr Whisper, the lookbook is a moody affair and suits the dark monochromatic colour palette of the collection.

The collection focuses heavily on jersey, often using Airtex and loopback cotton to add details and contrast where needed. It’s a very strong start for the brand, offering stylised basics with a twist. We shall see how they develop and grow!

Head over to the Roux website to purchase from the collection.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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