London/Stockholm minimalist watch brand Larsson & Jennings have opened up shop in London’s Covent Garden.
It’s been a pretty fast rise to success for Larsson & Jennings, seemingly appearing from nowhere last year, quickly becoming a stylised forces on Instagram. It’s one of those products that you wear and people ask you what it is (I know from first hand experience again and again). Unisex in their designs, the brand creates watches that work as well for men as they do for women, with clean, effortless designs that are easily styled. With this in mind, it’s no surprise that their first retail venture follows the same rules aesthetically.
A chic white space with light wooden floor presents the watches in a bar format. Inspired by the Swedish concept of fika, a sort of relaxed coffee break, the store encourages people to take time while they browse the selection, get familiar with the brand and product and enjoy a complimentary cup of coffee from the in-house barista. It’s an idea that sits very well with us.
As well as being able to browse the collection and sip a cup of Joe, the store houses LJX, Larsson & Jennings’ customisation experience where you can select different leather and hardware options to make your watch that bit more special. The store will also house exclusive products from the brand as in-store only releases.
Larsson & Jennings Ldn
53 Monmouth Street
Find out more info at the Larsson & Jennings website.